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Mother's Day 2021 - Meet The Woman Behind The Mom

  This post explores motherhood and discusses relationships between mother and child. We understand that not everyone has a positive relationship with their parents. Should this be an uncomfortable topic for you, please do not proceed in reading this article. Growing up, I was the most sticky child. I would wake up each morning before my mother would get ready for work and stay by her side, holding on to the edges of her skirts and whining pitifully behind the gates of our home, watching as she stepped into her car and then disappearing from my sight. I would spend the entire day sulking, waiting for her to come back. No cheer until she reappeared at home again. A little...

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International Women's Day 2021: Challenge The Norm

Trigger warning: This post has mentions of sexual harassment and abuse. If you are not comfortable with such content, please exit this page.  This International Women’s Day is special for us. Instead of just celebrating women and all our wonderful strengths, we want to get you thinking. We’re thankful for this opportunity, to meet up with six women whose unique perspective and experiences have allowed us to bring this to you.  So let’s just dive into this head first.    Nina We’ll start off with Nina. Why? Because without Nina, we wouldn’t have this beautiful campaign. We love spontaneity - so when she came to us and pitched the idea of women coming together and sharing their stories for International...

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Why Are Businesses Still Not BoPo?

Scroll through your Instagram feed, take a look at the sponsored posts on your Facebook Ads. It's pretty clear that while the body positivity movement has made pretty impressive progress in the past years, businesses are still hesitant to take the step. We don't exactly know why - after all, running a business involves a lot of moving parts and things to consider, but here are some things to consider. It's Cheaper Why not body positive? Well, free-size is cheaper. We learned about economies of scale back in our first economics class. Now, we see the real-world implications of that. Cost drastically increases when you scale up on sizing. Not only do you need more patterns to be made, but...

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A New Beginning

We love the beginning of each year. The setting of resolutions and a promise to become better than we were in 2020 always makes us feel hopeful - even if these resolutions only last for the first few months 😂 But what we love even more is the outpour of creativity and new products that always seem to surge during this time of the year. The weekly launches from your favourite blogshops and the brighter colours that seem to be preferred during this time of the year. It's refreshing and it really helps to start the year on a different note. We're doing the same here too. Starting off our first collection for 2021 with pops of bright colours, really...

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