Read our latest blog posts here



Breast Cancer Awareness: An Interview With Tracy

It’s Breast Cancer Awareness month and we’re extremely honoured to have made acquaintances (or even friends!) with 2 cancer survivors who are standing up to tell their story. First, we meet with Tracy, a 31 year old who first found out she had Stage 2-3 breast cancer back in 2016. She was 29 when she received her diagnosis and there were no tell tale signs of cancer up till her diagnosis. If we didn’t know better, Tracy looks just like any other one of us. Beautiful, radiant and confident. But slowly, as we progress through a photoshoot, we see her scars and learn more about her story.   Q: Can you share a little about yourself with our readers? We’d...

Continue reading



5 Tips To Winning An OBC Sale

Joining in the 9.9 Sales that are happening everywhere, Our Bralette Club will be running our very own 8.9 sale happening 8 September 2018, Saturday at 11AM! As with most sales, some girls will be left disappointed when stocks run out or when they miss the sale date by nothing more than a minute. So here are some of our tips, gathered from running sales over the years. If you wanna be a winner this time round, be sure to follow these tips! 1. Ask For Sizing Advise Before The Sale Our live chat team is super popular and we've received countless praises about how fast and useful their replies are. So if you're intending to get your size checked...

Continue reading



5 Bralettes (We Think) The Crazy Rich Asians Wore

Everyone's got the CRA fever. Whether you're a fashion fanatic going gaga over the entire costume set or just a typical Singaporean imagining your life amongst the rich and famous, one thing's for sure...we're hooked on this crazy rich family. But while watching the entire show, we couldn't help but wonder, which of our bralettes would the Crazy Rich Asians have worn with their fabulous and over the top outfits? Here's our top 5 speculations so you don't have to endlessly think about it. 1. The U U Stick On Chicken Cutlet Bralette Whether it's the Disco Cleopatra dress Rachel wore the first time she met the Yangs or that Cinderella-esque dress she wore to the wedding, we know one...

Continue reading



5 Reasons Why You Should Visit Us At Our Popups

In the era of online retail and e-commerce, you might think that popups, physical interactions and sales have no value any more. But that's where you're wrong. Ever bought something online you thought you'd love, but ended up never wearing it more than once? The beauty of physical retail lies in the fact that you get to touch everything for realz and you get to interact with our OBCrew in real time. If you've ever flirted with the thought of visiting us at our next event, here are 5 reasons why you should stop hesitating and just come say hi. 1. Get Properly Fitted One of the biggest reasons as to why our customers come down to our popups is...

Continue reading



Bralettes Are Taking The Lingerie World By Storm, But Do You Know What They Are?

A lot of people think that bralettes are just a few pieces of lace thrown together. Purely for aesthetics and very rarely functional. When you think about bralettes, you think about lingerie, you think about the bedroom fun and somehow, never think of them as something you'll wear day to day. But we're ready to debunk this myth and tell you what exactly makes a bralette, a bralette. Comfort At It's Core At it's very basic, bralettes are bras, but without the padding and underwire. At Our Bralette Club, you'll never find any of our products that have both padding and underwire at the same time. That's because we want to change the way women see lingerie and underwear. That's...

Continue reading